3 mistakes to avoid to best grow your business

Here are the things not to do so you don't waste time and money

Since ancient times, businesses have used various means to promote themselves and make themselves known: billboards, often in varied colours designed to catch the attention of the passer-by; flyers and/or brochures describing in detail the functionality and effectiveness of a given product; and, as the years went by, giant illuminated screens with eye-catching visual and sound effects, capable of distracting anyone's concentration. But at what cost, and with what return?

What is used today to advertise a business?

Over the years, human ingenuity has always looked for the best ways to capture the attention of a target audience.
To this end, here are the various tools that have always been used to "advertise yourself":

• Advertising in trade newspapers and magazines, to reach a specific target audience
• Advertising on the media at certain times of day to reach exactly that reference sample
• Ad hoc flyer distribution
• Door-to-door salespeople
• Telephone interviews
• Aerial photos to catch attention on the internet
• Promotional videos with breathtaking footage
  
  

What are the 3 mistakes to avoid?

As you can see, most of these advertising means are not very expensive, but sometimes they do not deliver the long-awaited results (the so-called ROI, return on investment). Let's see why…

Advertising on the media is very expensive. For TV and newspapers we are talking about several thousand euros for just a small space. And then? How many people will see that ad? With traditional media there is no real feedback. Investing in the media is therefore costly and the ROI cannot be known.

Flyer distribution. Local target, low average price… but at what return? Sometimes the person doing the flyer round leaves the flyers in the most unlikely places, where perhaps nobody even notices them or where your flyer gets lost among a thousand others. Result? Maybe a nice flyer, but poor results and a low ROI.

Door-to-door salespeople. An excellent solution… unfortunately it is very slow and has costs that are unthinkable for a small business owner. Still, it is a great idea to use this approach if the market is already known and you need to build loyalty among your customers.

Here instead are 3 things to win new customers

Let's look instead at 3 things to do to win new customers in a simple, fairly quick way and at a low cost.

• Buy advertising on the internet. We at AerialClick, for example, work with Google Adwords or Facebook. The costs are fairly low, we know our target well, and we can see day by day what ROI our campaign is achieving.
• Take photos from above. Taking photos attracts customers. Several statistics say that photos taken from above attract the reader at least 3 times as much and immediately catch the potential buyer's eye. With the telescopic pole MagicPole, for example, you can take photos with excellent image quality (DSLR quality) with absolute ease and without spending a fortune.
• Make sensational videos. Thanks to new technologies, you can spend very little to promote your business on the internet thanks to remotely piloted aircraft systems (drones) capable of cinematic-quality footage. For example, with Drone Hunter you can use a GoPro to make sensational videos, all at costs that were unthinkable just a few years ago!
  
  

And you? How do you promote your business? Let us know!

See you at the next click!